Playads
Platform
Play your way up! With the best playable-oriented UA platform for your next campaign!
20%–85% gain on CPC
thanks to our ML-based Campaign Director
4sec – get quick
for your campaign during the sometimes overcomplicated configuration procedure
20%–85% gain on CPC
thanks to our ML-based Campaign Director
4sec – get quick
for your campaign during the sometimes overcomplicated configuration procedure
Why playable advertising?
Growing importance as a result of increased mobile device usage and rise of mobile gaming.
Unique engagement opportunity and increased conversion rates thanks to our ML-based Campaign Director
Particular appeal for mobile game publishers due to effectiveness in mobile gaming campaigns.
Make playables with us! Our platform offers…
User-friendly platform offering Wide variety of templates and tools, enabling the creation of your own custom, high-quality ads.
We can support our clients at every step of this process.
4sec – get recommendations quickly for your campaign during the sometimes over-complicated configuration procedure
Machine Learning solutions for automatization and parametrization of the publishing process and advertisement management.
User-friendly platform offering Wide variety of templates and tools, enabling the creation of your own custom, high-quality ads.
We can support our clients at every step of this process.
Machine Learning solutions for automatization and parametrization of the publishing process and advertisement management.
Powerful targeting and segmentation capabilities, allowing you to deliver your playable ads to the right users at the right time, maximizing their impact and effectiveness.
Integration with leading ad networks and exchanges, giving you access to a broad audience.
Real-time performance analytics, allowing you to monitor and optimize your campaigns for maximum ROI and engagement.
Powerful targeting and segmentation capabilities, allowing you to deliver your playable ads to the right users at the right time, maximizing their impact and effectiveness.
Integration with leading ad networks and exchanges, giving you access to a broad audience.
Real-time performance analytics, allowing you to monitor and optimize your campaigns for maximum ROI and engagement.
Our team of experts will provide guidance and support, ensuring that your interactive ad campaigns are successful and deliver real results for your business.
The platform is not only limited to playable advertising management. We help you manage your video and image campaigns as well.
Our team of experts will provide guidance and support, ensuring that your interactive ad campaigns are successful and deliver real results for your business.
The platform is not only limited to playable advertising management. We help you manage your video and image campaigns as well.
All-in-one platform for creating, managing, and optimizing ads that deliver results
Unique value proposition
Interactivity and engagement
Playable ads allow users to interact with the content and engage with the brand in a fun and entertaining way. This can lead to higher commitment and longer session times, which are both important metrics for advertisers.
User Experience
User experience of interactive advertisement is more immersive than traditional formats. Users are more likely to remember and share ads that offer a fun and engaging experience.
Brand Awareness
Allowing users to experience the product or service for themselves is an effective way of building brand awareness, creating lasting impressions, reinforcing key brand messages, and differentiating from competitors.
Data and Insights
Our campaign management tools offer valuable data and insights into user behavior and preferences. Advertisers can use this information to optimize their campaigns and improve their targeting and messaging.
Interactivity and engagement
Playable ads allow users to interact with the content and engage with the brand in a fun and entertaining way. This can lead to higher commitment and longer session times, which are both important metrics for advertisers.
User Experience
User experience of interactive advertisement is more immersive than traditional formats. Users are more likely to remember and share ads that offer a fun and engaging experience.
Brand Awareness
Allowing users to experience the product or service for themselves is an effective way of building brand awareness, creating lasting impressions, reinforcing key brand messages, and differentiating from competitors.
Data and Insights
Our campaign management tools offer valuable data and insights into user behavior and preferences. Advertisers can use this information to optimize their campaigns and improve their targeting and messaging.
Our team can help you!
Technical complexity
Playable mobile ads require a high level of technical expertise to create. They involve coding, game design, and optimization for different devices and platforms.
User experience
Great user experience, with engaging gameplay and intuitive controls requires a deep understanding of mobile gaming and user behavior.
Compatibility
Compatibility with a wide range of devices, operating systems, and screen sizes is essential. This makes development more challenging and time-consuming.
Performance
Interactive ads need to run smoothly and load quickly, without interfering with the user’s overall mobile experience. This requires careful optimization and testing.
Metrics and tracking
The ability to measure effectiveness and ROI is of utmost importance. This requires integration with advertising platforms and analytics tools.
Integration with ad networks
Careful coordination and technical expertise is required to integrated campaigns with various ad networks and platforms, such as Google AdWords, Facebook Ads, and Unity Ads.
